Human-Centred Marketing or H2H Marketing
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The human-centred marketing approach recognises this imperfection and many other human factors. It offers a...
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Human Centred Marketing
Customer Experience in Pharma – Interview to Docplexus
Positive customer experience will play an important role in building brand loyalty and advocacy for Pharma in the coming years. As a part of PharmaWise, our exclusive blog interview series...
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Six Marketing Trends to Watch in 2019
Here is my opinion on the top six marketing trends to watch in...
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My Interview by Digital Vidya CEO & Founder
Below is a reposting of my interview taken by digital vidya.
Pradeep Chopra, CEO at Digital Vidya: Over the years, Customer experience has transformed from backstage customer support and brought...
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Ethnography in Healthcare, Pharma & Life Science
The first step to achieving customer-centricity is to have a deep understanding of the customer. The question is how can we achieve it? The pharma industry is developing a more customer-orientated...
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5 Ways to Start-up Success through CUSTOMER CENTRICITY
The survey revealed that 90 % of Indian Start-ups fails within 5 years. There are many reasons for this low success rate which require attention. My personal interactions and working with some of the...
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When a customer know more about your products and the domain than your reps, why should she listen you?
Let’s put our thumb over fingers and count. In how many industries customers know more than the sales reps about the products, its usage and impacts in full perspective? Think thoroughly and count...
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Stop One Night Stand, Take Her to a Date
“In case of any requirement Sir, please call me”. If you are (or have seen) a pharma sales manager, it is a routine statement to a doctor.
Pharma has been investing a large part of a promotional...
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